Pointer-WD to Pointer Racing: One Brand, Built for Racing Since 2017
Why some riders know us as pointer-wd and others as Pointer Racing — same founder, same racing DNA, now with a localized name for Australia.
If you have searched for pointer-wd and then discovered Pointer Racing, you are looking at the same brand family.
pointer-wd comes directly from our founder's name. The brand was established in 2017 and has long focused on practical racing performance and rider confidence.
Over the years, pointer-wd products have been used in professional race environments, including service support for ARRC and CRRC events. That racing background remains at the center of everything we build.
Why the name Pointer Racing in Australia?
When we brought the brand into the Australian market, we adopted the standardized name Pointer Racing to better match local naming expectations and make our track-focused identity clear.
Adding Racing is not a rebrand away from pointer-wd — it is a clearer expression of who we already are: a race-driven brand built by riders, for riders.
Important for customers searching online
Whether you search for pointer-wd or Pointer Racing, you are searching for us. The products, quality standards, and racing mission are aligned under one brand story.
In short:
- pointer-wd = founder-origin brand identity
- Pointer Racing = localized Australian-facing brand name
- Both represent the same team and the same commitment to racing performance
Thank you for your trust and support. We will continue delivering reliable race-focused products for riders in Australia and beyond.